To celebrate Startup Europe Week 2016 we’re giving you our top 5 marketing tips for Startup businesses! It can be a daunting step when you start your business and need to get the word out (and usually for as little ££ as possible!) so here’s our top tips to help your startup business take flight…
- Build your brand
Think big from the start, customers aren’t loyal to businesses they’re loyal to brands – so it’s time to start now! Make sure your images and graphics are on point and all sit together nicely to form your brand image. To make sure your text content doesn’t let this down make sure you pop together a ‘brand personality’ document. This consists of 4 boxes to fill in with 4 or 5 vowels in each one, these are character, tone, language and purpose. See your brand as a person and fill these in with the traits you would want that person to have. Not only does this build the brand & encourage loyalty but having a strong brand personality and voice allows consumers to relate and engage with the brand more easily.
2. Don’t stay in startup mode too long
For most startups every penny is precious until you’re more established but so many get caught in the trap of putting marketing to the bottom of the pile. Waiting too long to market your product or service can do more harm than good. Building up a loyal customer base takes time so try to get yourself out there sooner rather than later.
3. PR is perfect
This is the time for PR. It needs to be done effectively but when it is done well it can save you a lot of money! It can be a bit of trial & error as it’s really a case of creating press worthy stories and sending them out to all the relevant press titles out there and hope they like your story, but the exposure that can be gained is amazing.
4. Identify your target audience
Invest in some research to identify your target market. Being clear on your target market can help you have a more efficient and focused marketing strategy = no wastage!
5. Marketing = achieving your goals
To carry out effective marketing you need to know what you want to achieve from it. Have a look at your business goals and link these to your marketing goals to ensure your marketing efforts are helping to achieve your business vision.
p.s. don’t forget – all you lovely Scottish entrepreneurs and startups can come see us on Wednesday 3rd February at our free pop up market help desk! 18-20 Orkney Street, Govan, G51 2BX 6pm-8pm
Sign up here 🙂